by Percival Vasquez & Chippers L. Oppenheimer
A study reviewing the work-life benefits of the coworking environment has yielded unexpected results.
Researchers at the Institute for Studies have determined that working next to (or near) a person from another business does not constitute the need to redefine accepted industry vocabulary, angering those closest to the core of the coworking revolution.
According to the lead scientist at the center of the study, Luke Rothschild, “Coworking is just like normal working except with coworking there is a ‘C’ and an ‘O’ in front of the word ‘working’.”
The study placed a select group of startups (formerly known as ‘small businesses’) in both traditional working and coworking habitats. An overwhelming majority of the participants showed dismay at discovering free WiFi, milk, sugar, and fully stocked Keurig machines in ‘not coworking spaces.’
One member who wished to remain anonymous had this to say about a recently visited office block: “There were walls, desks, and chairs. The similarities to coworking were uncanny. A little spooky even! Also, there were other people in the building, and I wasn’t expecting that.”
Samantha Stakel, Chief Snack and Beverage Officer at a local uptown coworking space, shared her thoughts: “I’m in shock. I thought I was part of a ground-breaking movement, and I took pride in that. But to learn that this whole time everybody’s just been ‘working’. It’s mind-blowing.”
Despite the findings, coworking is holding fast to its reputation as an industry disruptor, with many spaces increasing their budgets to allow for more inspirational neon signs and Nature Valley granola bars.
A representative for the Coworking Defence League outlined critical differentiators between normal, less exciting working and coworking. The statement, here in full, read, “What about all the standing desks?”
Notwithstanding public skepticism and in the face of increasing controversy, people are still working.